Tailwind is a social media and email marketing tool that helps users to create and share content in an efficient way. It has the ability to use the same content across several platforms, thus increasing their reach while building their business— think, two birds one stone! Apart from the ease of cross-posting content, it also offers hashtag tips and analytics to review content effectiveness.

Tailwind is a HUGE time-saving tool for virtual assistants for many reasons. First, you can batch add groups of ten photos at a time into Pinterest— no more individual uploads! Once a description, title, and boards have been selected, you can easily post enough pins to last you months at a time. That frees up time to focus on other social media marketing tools, while also giving peace of mind that pins will be posting for weeks to come. Tailwind also has a smart loop feature that allows you to automatically re-pin popular content at different times. We love this feature for staying relevant & in the loop with trending content. Another great feature is an extension that allows users to easily add photos directly from a website instead of having to download them and add to Pinterest— THIS is worth its weight in gold.

One of the best Tailwind features? Analytics. It easily features detailed analytics so you can analyze which pins are attracting the audience you want, and which are under performing. It also shows board insights so users can choose which boards are most attractive to their audience and should get more focus. No more guessing, you’ll know exactly which steps to take to achieve the results you want!

Other features to highlight:

• It has Pinterest-specific communities for business professionals, such as photographers, to join.
• It analyzes Pinterest’s algorithm and suggests best times to post.
• It allows you to keep drafts on deck for when you’re ready to schedule more.

Another underrated feature are the branding tools that Tailwind offers! These tools help businesses, such as photographers, to maintain a consistent look in all their content. Photographers can even add watermarks and logos so their work remains protected— this is a win-win.

One of the best parts, Tailwind is an affordable tool for those that want to try it out before spending exorbitant amounts of money on something that might not work. Tailwind offers a free plan with some features and a pro version for an upgrade. And even if you decide to continue paying for Tailwind (we think you’ll be hooked!), it’s well-worth the price tag, and a platform we still consider affordable.

So if you find yourself in a position to be continually posting to Pinterest with the intent of sharing your content with mass audiences…this is the perfect platform for you. Whether you’re a virtual assistant handling multiple client accounts, or a photographer wanting to get your work in front of potential clients and planners— check out Tailwind!