An e-mail lists is the unsung hero of digital marketing. While social media may get all the buzz, email lists are a tried and true way to connect with your audience and drive sales. In fact, according to Campaign Monitor, email marketing has an average ROI of $42 for every $1 spent. If you’re not using email lists in your marketing efforts, here are just a few reasons why you should:

• You Own Your Email List

Unlike social media, where the algorithms and policies can change at any time, you own your email list. This means that you have complete control over who you send emails to, when you send them, and what you say. Plus, if social media platforms were to shut down tomorrow, you would still have your email list and be able to continue communicating with your audience.

• Email Lists Allow for Personalization

Email marketing allows for a level of personalization that’s difficult to achieve on social media. By segmenting your email list and sending targeted messages to specific groups of people, you can tailor your messaging to their individual needs and interests. This can help improve engagement and drive more sales.

• It’s Cost-Effective

Compared to other forms of marketing, email marketing is relatively inexpensive. While social media advertising and other forms of digital advertising can quickly eat up your budget, email marketing can be done for a fraction of the cost. Plus, with tools like Mailchimp and Constant Contact, you can create professional-looking emails even if you have limited design skills.

• It’s a Great Way to Build Relationships

Email lists allow you to stay in touch with your audience on a regular basis, which can help build trust and loyalty. By providing valuable content, exclusive offers, and personalized recommendations, you can show your audience that you value their business and are committed to helping them achieve their goals.

• Email Marketing is Highly Measurable

Email marketing allows you to track and measure the success of your campaigns in real-time. By tracking metrics like open rates, click-through rates, and conversions, you can see what’s working and what’s not and adjust your strategy accordingly. This can help improve your ROI and ensure that you’re getting the most out of your marketing efforts.

So, just how effective are email lists? According to OptinMonster, email lists have an average open rate of 22.86% and a click-through rate of 3.71%. Plus, email marketing has been shown to be 40 times more effective at acquiring new customers than Facebook or Twitter. With numbers like that, it’s clear that email lists are a marketing tool that businesses can’t afford to ignore.

In conclusion, if you’re not using email lists in your marketing efforts, you’re missing out on a huge opportunity. With their personalization capabilities, cost-effectiveness, relationship-building benefits, measurability, and high ROI, email lists are a marketing tool that businesses of all sizes should be leveraging. So, if you’re ready to take your marketing strategy to the next level, it’s time to start building your email list.